Joe Ayoub, general manager at Intermarkets, Beirut

by a staff reporter

Joe Ayoub has recently relocated to Beirut as general manager at Intermarkets. He spoke to Arab Ad about himself, Intermarkets and the Lebanese advertising industry.

AA: Perhaps we could start by finding out who Joe Ayoub is.

JA: Briefly, I’m 34 years old and after graduating from the American University of Beirut in 1983, I started working as an auditor for a leading company. That lasted for two and a half years. My first steps in advertising were at the Promoseven agency which I joined in 1986. I stayed there for six months and then I was offered a job at Strategies where I was responsible for the Fattal group. One year later, in 1988, I got the opportunity to join Intermarkets in Saudi Arabia, handling mainly Proctor & Gamble’s business there. I have been at Intermarkets since then. I was promoted quickly to group account director at the Middle East level for PSC and the Nissan motor company. These were the two major accounts I handled for the past five or six years at Intermarkets. After the liberation of Kuwait, I was promoted to general manager of the Kuwait office before being transferred to Lebanon in 1992 as co-managing director with Sonia Chaanine. And after her departure, I assumed the responsibility myself, managing director in Lebanon.
[Read full interview]