Category Archives: IAA

Joseph Ghossoub

Joseph-GhossoubWorldwide President (2006-2008)
UAE President (1995-2001) 

Joseph Ghossoub is today Chairman and CEO of MENA Communications Group (MENACOM) parent company of the Team/Y&R, Intermarkets and Classic Partnership advertising agencies, public relations consultancies ASDA’A Burson-Marsteller, Polaris and Raee, media buying firms mediaedge: cia & MC2, direct marketing specialists Wunderman and Tattoo Interactive.
(more…)

IAA hosts debate on audio-visual law

Table of honour from left: Erwin Guerrovich of Intermarkets; Mustapha Assad, Publi-Graphics; May Kahale, Information Advisor at the Presidential Palace; Deputy Joseph Moghaizel; Jean-Claude Boulos, Inter-Regies and Walid Azzi Publisher of ArabAd

Table of honour from left: Erwin Guerrovich of Intermarkets; Mustapha Assad, Publi-Graphics; May Kahale, Information Advisor at the Presidential Palace; Deputy Joseph Moghaizel; Jean-Claude Boulos, Inter-Regies and Walid Azzi Publisher of ArabAd

The Lebanese Chapter of the IAA has been host late last month to a luncheon at the Beirut Riviera Hotel during which MP Joseph Moghaizel dwelt in detail on the introduction of the new audio-visual law.

The luncheon which was attended by IAA members and their guests in the industry witnessed a lively discussion on the subject which at times reached a heated level.

Speakers pointed out that the law contained many loopholes and asserted the difficulty of implementing some of the articles included in the law.

Originally published in ArabAd

The international advertising association: roles and objectives

THE GLOBAL ASSOCIATION FOR A CHANGING WORLD
The International Advertising Association is the only worldwide tripartite association representing the common interests of advertisers, advertising agencies and the media.
New legislation against advertising and marketing communications is threatened all the time, all over the world. The industry is under constant threat, especially in Europe where legislative activity is most vigorous. [Read more…]

Message from Ramzi R. Raad

Ramzi R. Raad, IAA vice-president, area director for Middle East & Africa, executive vice-president of the Intermarkets Group

Ramzi R. Raad, IAA vice-president, area director for Middle East & Africa, executive vice-president of the Intermarkets Group

The Lebanese communication industry has been unique in its struggle to develop and expand, despite all the destruction that was inflicted on the country, and its other business sectors over the past 16 years. Accordingly I hasten to salute your forum on “Gateways to Reconstruction”, its organizers and distinguished participants, your gathering today is a further demonstration on the leadership of Lebanon’s Chapter of the International Advertising Association.

Rebuilding for us as communicators, entails the encouragement of our members that are abroad to actively return to their homeland. Of more importance however, is the need for all participants at this Forum to cooperate in order to ensure that the self-regulation, the disciplines and the professional upgrading tools that we have introduced to the Arab advertising industry, are revived and adapted in Lebanon, where all of these were started.

I sincerely regret not being able to join you at this Forum, however I wish you and Lebanon great success. I seize this opportunity to remind you that while all of you are meeting to develop more Big Ideas for the reconstruction of Lebanon; other members and graduates of the Lebanon Chapter remain to be very active overseas — at this specific moment — rebuilding the image of Lebanon through their voluntary work and dedication to the International Advertising Association and what it stands for. (Ramzi RAAD)

Originally published in GATEWAYS to Reconstruction, September 1991

Sabbagha re-elected president of Advertising Agencies Syndicate

Six new members were elected last month to the board of directors of the Syndicate of Advertising Agencies, including Said Sabbagha, who was re-elected as president of the Syndicate. Ten candidates ran for the election, but Andre Rizk, CEO of Rizk Advertising and Associates, withdrew from the race leaving nine candidates who got the following results: Said Sabbagha (48 votes), Erwin Guerrovich (46), Nouhad Beyhum (42), Ramsay Najjar (40), Gaby Hayek (34), Philippe Skaff (30), Wadih Rizk (19) and Jihad Abu Jaoudeh (13).

Originally published in ArabAd, January 1996

Said Sabbagha

Said Sabbagha

Erwin Guerrovich

Erwin Guerrovich

Ramsay Najjar

Ramsay Najjar

Gaby Hayek

Gaby Hayek

LEBANON CHAPTER: London, Beirut Congresses attract wide attention

Table-of-honour

Table of honor

The Lebanese Chapter of the IAA has organised a lunch at Marriott Hotel early February, on the occasion of the visit to Lebanon of Basil Bicknell, President of the IAA World Congress Committee, “London 2000″, which will take place in London in June 2000. This event was held under the auspices of Arthur Nazarian, Minister of Tourism, and was attended by advertisers, advertising agencies, media and businessmen.
[Read more...]

The new IAA Lebanon chapter Executive committee 2011-2013

The new IAA Lebanon chapter Executive committee was elected for the years 2011-2013:

Naji Boulos – President
Naji Irani – Vice President
George Slim – General Secretary
Joe Ayache – Treasurer
Ralph Bacha, Ghassan Germanos, Claude Hajjar, George Jabbour, Hana Khatib, Kamil Kuran, Paul Sabbagh – Members

Big congratulations to the President and members of the Committee from the Editors!

Mokhtar Chemly honoured

Erwin Guerrovich

Erwin Guerrovich

Dear Sir,

As the one who discovered the hidden talents of Mokhtar Chemly that are revealed in his beautiful paintings on the theme of ‘Lebanon Forever’, I would appreciate your publishing this letter as a public tribute to all who deserve it, and for the magnificent response of the Lebanese business and communication community to Chemly’s recent exhibition.

Thanks first to Mokhtar Chemly who allowed his paintings to be exhibited and sold.
[Read more...]

Lebanese Chapter: History & future

Crown Prince of Denmark receives Erwin Guerrovich in 1978

Crown Prince of Denmark receives Erwin Guerrovich in 1978

The Lebanese Chapter of the IAA, founded in 1961, was the first in the Arab world and it has enjoyed both feast and famine.

Founded by the late Mounir Takchi, managing director of Advision, new members flocked to join the IAA. The sixties in the Middle East was a time of growth and Lebanon’s advertisers shared — and moulded – that growth. Lebanon, in the sixties, seventies and eighties, has been the hub and heart of advertising in the Arab world.
[Read more...]

Publicité

A l’occasion du Mondial de la publicité francophone qui se tiendra au Liban du 2 au 4 octobre, une conférence de presse a eu lieu le mercredi 17 au siège du Syndicat de la presse et été donnée par Erwin Guerrovich, président du Comité national en présence de Camille Menassa, Ibrahim Tabet, président du chapitre libanais de IAA et Saïd Sabbagha, président du syndicat des agences de publicité.
[Lire plus...]