Tag Archives: Lebanon

WPP acquires majority stake in leading Middle East venture

WPP announces that it has acquired a majority stake in Team Y&R Holdings, the region’s largest diversified communications conglomerate, founded by Talal Makdessi (ArabAd  Man of the Year 2007), established in 1997 and in which WPP has held a minority … Continue reading >

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IAA hosts debate on audio-visual law

The Lebanese Chapter of the IAA has been host late last month to a luncheon at the Beirut Riviera Hotel during which MP Joseph Moghaizel dwelt in detail on the introduction of the new audio-visual law. The luncheon which was … Continue reading >

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Message from Ramzi R. Raad

The Lebanese communication industry has been unique in its struggle to develop and expand, despite all the destruction that was inflicted on the country, and its other business sectors over the past 16 years. Accordingly I hasten to salute your … Continue reading >

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Erwin Guerrovich of Intermarkets: You reap what you sow!

By Dania Y. Baayoun Sitting squarely among the top players in Pan-Arab advertising, Intermarkets has achieved enviable success and has become a veritable school of thought in the business. Looking at the industry from a fresh perspective, devising long-term plans, … Continue reading >

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Intermarkets Lebanon management changes

In line with the forward vision of Lebanon’s future, coupled with the regional scope of operations Intermarkets has announced the following changes. Area vice President, Nadim Sfeir, will become general manager of Intermarkets-Lebanon and will be based at the Beirut … Continue reading >

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LEBANON CHAPTER: London, Beirut Congresses attract wide attention

The Lebanese Chapter of the IAA has organised a lunch at Marriott Hotel early February, on the occasion of the visit to Lebanon of Basil Bicknell, President of the IAA World Congress Committee, “London 2000″, which will take place in … Continue reading >

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Tylda Ghosn: Getting ahead and staying there

  by Zaza Khalaf Experts have long declared that artistic people make bad managers. The same has often been said about women. Tylda Ghosn has proven both these proclamations wrong. One of still very exclusive group of female agency heads, … Continue reading >

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Intermarkets sets the record straight

  by a staff reporter Joe Ayoub has recently relocated to Beirut as general manager at Intermarkets. He spoke to Arab Ad about himself, Intermarkets and the Lebanese advertising industry. AA: Perhaps we could start by finding out who Joe … Continue reading >

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Intermarkets reviews achievements

The Intermarkets Advertising Management Group recently held its annual meeting at the Royal Abjar Hotel in Dubai. The meeting reviewed the achievements of the group for the past six months, during which accounts such as Rothmans of Pall Mall, the … Continue reading >

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Intermarkets wins promotion partnership

Intermarkets Advertising has been chosen to handle the advertising and promotional budget of Mtayleb Country Club. This is in line with the commitment by Intermarkets to provide clients with a consistent and continuos service. Mtayleb Country Club will be the … Continue reading >

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