La publicité au Liban et la Guerre des Six Jours

La politique et les guerres sont parties prenantes de l’histoire Libanaise comme en témoigne ce conseil d’administration.

Répercutions de la guerre israélo-arabe de 1967, comment elle impacta directement et indirectement la publicité et l’économie en général au Liban. Mais les libanais ont toujours persévéré et continué!

Yan GUERROVICH

CONSEIL D'ADMINISTRATION DU  26  JANVIER 1968
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Intermarkets Advertising client presentation 1994

Here is a Presentation of INTERMARKETS ADVERTISING sent to client in 1994!

Enjoy!

Yan GUERROVICH

Intermarkets presentation cover page
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26 aout 1970 INTERMARKETS ADVERTISING en formation

Naissance de INTERMARKETS ADVERTISING: de la fusion à la réalité.

Le 26 Aout 1970, MEMAS, HIMA et PHARAON discutent pour fusionner et pour créer INTERMARKETS ADVERTISING au début 1971.

Les acteurs : Légendaires et qui ont marqués leur époque en laissant des traces indélébiles, et un autre qui a laissé des traces débiles !

Au fil de la publication des archives, vous découvrirez comment et où ont débuté la plupart des patrons et des grands de la publicité du  moyen orient et quelles était  leur relation avec INTERMARKETS ADVERTISING.

J’ai volontairement sauté des étapes importantes dans l’évolution de MEMAS, telles que son entrée et installation au Koweït, pour commencer par un jalon important – comme dans une bonne série de télé américaine, je peux maintenant, avec le recul, dire que la fin est digne d’une série mexicaine, pleine de retournements de veste, de trahisons, de tristesse, de drames, et de mensonges.

Sans plus attendre, voici le conseil d’administration du début ! Il y 43 ans !!!

N’hésitez pas à commenter ! Continue reading >

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De MEMAS à Intermarkets Advertising par Yan GUERROVICH

Cet article est le premier d’une série retraçant l’Histoire de INTERMARKETS ADVERTISING, et de comment Erwin GUERROVICH fut le précurseur de la publicité dans le Moyen Orient.

J’ai, en faisant digitaliser toutes les archives de mon feu père, trouvé des documents historiques de chaque étape de la construction de INTERMAKETS jusqu’à son cancer fatal et sa décision de vendre INTERMARKETS à Talal MAKDESSI et Joseph GHOUSSOUB.

Mes prochaines publications comprendrons: les événements marquants, des communications internes ou externes, et beaucoup d’autres documents à valeur historique.
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WPP acquires majority stake in leading Middle East venture

WPP announces that it has acquired a majority stake in Team Y&R Holdings, the region’s largest diversified communications conglomerate, founded by Talal Makdessi (ArabAd  Man of the Year 2007), established in 1997 and in which WPP has held a minority stake  since 1999, and which operates in the MENA region. [Read full story...]

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Intermarkets announce new link with internet design specialists

Intermarkets, has announced an affiliation with the London-based FISH consultancy, specialists in Internet web-site design and promotion.

Considered pioneers in multi-media and the fast expanding medium of the Internet, FISH designs and builds award winning web-sites for a number of top blue-chip clients using a unique blend of creativity, marketing know-how and sophisticated technology.

Recent successes include nominations for the prestigious YELL Best Site Design Awards in the UK, for work on the Blockbuster Entertainment and The World Wide Fund for Nature (WWF) web-sites, the latter having been recently launched by HRH Prince Philip at St. James’ Palace, London. [Read full story...]

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Fadi Mouannes: Intermarkets succeed because it cares

Fadi Mouannes: Intermarkets Kuwait was established in 1968, long before the invasion of Kuwait and was among the first agencies to resume activities after the liberaton. Since then, we have been steadily growing and we have been recognised as the first agency in terms of media spending, especially with newspapers who swallow up to 60 percent of the advertising budgets.

We are a full-fledged agency that offers all the services the market requires. Our 35-strong staff are equipped to offer all kinds of services the market needs and at the same time we enjoy the full support of the Intermarkets network. Eighty percent of the accounts we handle are local. On the creative level, we have recently won six awards at the Al-Anba’a Advertising Awards.
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Intermarkets get’s up close and personal

Intermarkets Advertising successfully held its second private airshow from the roof of its offices in Dubai. Over 200 clients and friends joined the Intermarkets team over the four days of the Duhai Airshow and enjoyed their own private view of the exciting air displays.

This year’s hospitality theme was traditionally Arab with a Bedouin lent. Intermarkets served their guests the traditional cuisine including a buffet of cold delicacies, a Shawarma stand and Sheesha.

Ramzi Raad, Executive Vice President of the Intermarkets Group was on hand to greet guests as they arrived, alongside the Agency’s team from the Dubai office. Visiting from Beirut, Erwin Guerrovich, the Group’s Chairman, and Khalil Bitar, Senior Vice President – Finance and Administration, also joined in welcoming the guests.

Originally published in ArabAd, 1998

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La décentralisation administrative d’Intermarkets: Avantages et inconvénients par Erwin GUERROVICH

La conviction de l’intérêt de la décentralisation administrative et de ses avantages professionnels en matière de publicité s’est imposée à moi bien avant 1960. A cette époque, j’étais chef du service de publicité des Ets Khalil Fattal & Fils, et j’avais une expérience professionnelle de deux ans. J’organisais les actions promotionnelles des poduits Unilever.

Face à la position prépondérante des produits Procter et de certains de Colgate-Palmolive, notre analyse nous avait démontré que la position de nos concurrents n’était pas universellement prépondérante. Très puissante sur les moyennes et grosses zones urbaines, elle était réduite dans les petites et faible dans les zones rurales. [Lire plus...]

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Tales of war and peace

Erwin Guerrovich: clients will have to be more adaptable

Intermarkets founder, chairman and CEO Erwin Guerrovich gave Karen Thomas a progress report on how Lebanon’s reconstruction is effecting agencies and the media.

Israel’s bombardment of southern Lebanon and Likud’s subsequent election victory have hit Lebanese business confidence hard. Despite these setbacks, the international business community has kept faith in the reconstruction process and in Lebanon’s ability to pay back its debts. However, after 17 years of war, Lebanon has learned to function on psychological rather than economic factors says Intermarkets chairman and CEO Erwin Guerrovich.

Israeli raids on southern Lebanon led to a crisis in consumer confidence during the critical spring peak of March-June, he told GMR in an exclusive interview in Beirut.
Lebanese advertising expenditure fell dramatically after the south was evacuated and consumer confidence slumped to its lowest ebb in years. Agencies will not start to recoup their losses until the second annual peak from October to December, if then, Guerrovich said. [Read full story...]

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