Category Archives: Intermarkets Advertising

Intermarkets announce new link with internet design specialists

Intermarkets, has announced an affiliation with the London-based FISH consultancy, specialists in Internet web-site design and promotion.

Considered pioneers in multi-media and the fast expanding medium of the Internet, FISH designs and builds award winning web-sites for a number of top blue-chip clients using a unique blend of creativity, marketing know-how and sophisticated technology.

Recent successes include nominations for the prestigious YELL Best Site Design Awards in the UK, for work on the Blockbuster Entertainment and The World Wide Fund for Nature (WWF) web-sites, the latter having been recently launched by HRH Prince Philip at St. James’ Palace, London. [Read full story...]

Fadi Mouannes: Intermarkets succeed because it cares

Fadi Mouannes: Intermarkets Kuwait was established in 1968, long before the invasion of Kuwait and was among the first agencies to resume activities after the liberaton. Since then, we have been steadily growing and we have been recognised as the first agency in terms of media spending, especially with newspapers who swallow up to 60 percent of the advertising budgets.

We are a full-fledged agency that offers all the services the market requires. Our 35-strong staff are equipped to offer all kinds of services the market needs and at the same time we enjoy the full support of the Intermarkets network. Eighty percent of the accounts we handle are local. On the creative level, we have recently won six awards at the Al-Anba’a Advertising Awards.
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Intermarkets get’s up close and personal

Intermarkets Advertising successfully held its second private airshow from the roof of its offices in Dubai. Over 200 clients and friends joined the Intermarkets team over the four days of the Duhai Airshow and enjoyed their own private view of the exciting air displays.

This year’s hospitality theme was traditionally Arab with a Bedouin lent. Intermarkets served their guests the traditional cuisine including a buffet of cold delicacies, a Shawarma stand and Sheesha.

Ramzi Raad, Executive Vice President of the Intermarkets Group was on hand to greet guests as they arrived, alongside the Agency’s team from the Dubai office. Visiting from Beirut, Erwin Guerrovich, the Group’s Chairman, and Khalil Bitar, Senior Vice President – Finance and Administration, also joined in welcoming the guests.

Originally published in ArabAd, 1998

La décentralisation administrative d’Intermarkets: Avantages et inconvénients par Erwin GUERROVICH

La conviction de l’intérêt de la décentralisation administrative et de ses avantages professionnels en matière de publicité s’est imposée à moi bien avant 1960. A cette époque, j’étais chef du service de publicité des Ets Khalil Fattal & Fils, et j’avais une expérience professionnelle de deux ans. J’organisais les actions promotionnelles des poduits Unilever.

Face à la position prépondérante des produits Procter et de certains de Colgate-Palmolive, notre analyse nous avait démontré que la position de nos concurrents n’était pas universellement prépondérante. Très puissante sur les moyennes et grosses zones urbaines, elle était réduite dans les petites et faible dans les zones rurales. [Lire plus...]

Tales of war and peace

Erwin Guerrovich: clients will have to be more adaptable

Intermarkets founder, chairman and CEO Erwin Guerrovich gave Karen Thomas a progress report on how Lebanon’s reconstruction is effecting agencies and the media.

Israel’s bombardment of southern Lebanon and Likud’s subsequent election victory have hit Lebanese business confidence hard. Despite these setbacks, the international business community has kept faith in the reconstruction process and in Lebanon’s ability to pay back its debts. However, after 17 years of war, Lebanon has learned to function on psychological rather than economic factors says Intermarkets chairman and CEO Erwin Guerrovich.

Israeli raids on southern Lebanon led to a crisis in consumer confidence during the critical spring peak of March-June, he told GMR in an exclusive interview in Beirut.
Lebanese advertising expenditure fell dramatically after the south was evacuated and consumer confidence slumped to its lowest ebb in years. Agencies will not start to recoup their losses until the second annual peak from October to December, if then, Guerrovich said. [Read full story...]

Ailamia Intermarkets opens public relations business in Saudi Arabia

Mr Robert Leaf, Prince Bandar bin Saud bin Khaled Al Saud with Mr Erwin Guerrovich

A new communications agency, Ailamia Intermarkets, has been launched in Saudi Arabia.

The company is a 51/49 joint venture between Ailamia, a Saudi company owned equally by the King Faisal Foundation, ARA Group International; Syahya, the national company for tourism, and the Saudi Hotels and Resorts Group and Intermarkets Public Relations. The company will offer clients public relations, marketing, research, promotion and direct marketing.

Ailamia Intermarkets is an exclusive affiliate of Burson-Marsteller, who took an active role in establishing the joint venture. The Chief Operating Officer is Mike Verligans (38), a former UK Government Information Officer with added experience in banking and the PR Consultancy business.

Originally published in ArabAd, January 1997

Publicitaires francophones

La première assemblée générale de l’Association des publicitaires francophones (APF) au Liban a réuni début décembre une trentaine de dirigeants représentant les principaux médias (dont Le Commerce du Levant), régies et agences de publicité francophones. Le nouvel administrateur pour le Liban, Ibrahim Tabet, a présenté les objectifs et le plan d’action de l’Association. Le point d’orgue de ce plan sera le lancement d’une campagne de promotion de la francophonie à l’occasion du prochain sommet de la francophonie qui se tiendra à Beyrouth en 2001.

L’APF entend également unir ses efforts au Forum francophone des affaires (FFA) pour apporter sa contribution au succès de ce sommet et saisir cette occasion pour promouvoir le savoir-faire libanais. La priorité de l’Association est de défendre l’utilisation du français qui décline, dans le secteur de la publicité, face à l’anglais. Par ailleurs, dans un souci de défendre la langue française, l’APF organise le concours du Mondial de la publicité francophone dont la cérémonie de remise des prix aura lieu en l’an 2000 à Paris. Ceci valorisera, du même coup, la créativité libanaise.

Intermarkets’ annual regional meeting… ‘To be the best’

The Intermarkets Advertising Management Group recently held their annual meeting at the Royal Abjar Hotel in Dubai. The meeting reviewed the group’s achievements during the past six months, which saw the winning of such prestigious accounts as Rothmans of Pall Mall, the British Bank of the Middle East, Trisa and Alberto Culver, in addition to a number of other local accounts in the respective offices of the Intermarkets network.

The Group also reviewed the final plans for the introduction of direct/integrated marketing services via the joint venture company Tequila Middle East, which will operate as a sister company much like the highly successful Intermarkets Public Relations, the Middle East affiliate of Burson-Marsteller, the world’s largest public relations consultancy. The meeting finalized Intermarkets’ expansion strategy up to the year 2000, a strategy aimed at fulfilling the group’s goal “To Be The Best”.
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Saudia choisit Intermarkets

La compagnie aérienne “Saudia” a confié ses budgets publicitaires à Intermarkets Advertising. Le prestigieux contrat inclut aussi bien la communication tactique en Arabie Séoudite que la publicité corporative dans les médias internationaux du monde entier. Intermarkets l’a emporté devant les cinq premières agences d’Arabie Séoudite grâce à ses recommandations englobant stratégie publicitaire, créatif, promotions, direct marketing et relations publiques.

“Saudia” est l’une des plus importantes compagnies d’aviation dans le monde en volume passagers et parc avions; transportant plus de 10 millions de passagers par an, à bord d’avions modernes comprenant des B747-300, Airbus 300-600 et des TriStar L 1011′s. “Saudia” assure plus de 63 destinations de par le monde.
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NCB wins the ‘Golden Sword Award’

The National Commercial Bank won the Golden Sword Award for the best print ad in all the advertising categories, at the Sword Press Award ceremony.

NCB also won a Silver Sword Award for the best print ad in the Financial Institutions & General Services category. Intermarkets Advertising visited NCB chairman Sheikh Mohamed Bin Salem Bin Mahfouz on this occasion to present both the awards.

NCB chairman thanked Intermarkets and the NCB Marketing Teams for their experience in implementing a strategic advertising plan. He also thanked the Saudi Research and Publishing Co for their support to the advertising industry through organising the Sword Award Press Competition.

Originally published in SAUDI GAZETTE, May 1996