Tag Archives: Middle East

Joseph Ghossoub

Worldwide President (2006-2008) UAE President (1995-2001)  Joseph Ghossoub is today Chairman and CEO of MENA Communications Group (MENACOM) parent company of the Team/Y&R, Intermarkets and Classic Partnership advertising agencies, public relations consultancies ASDA’A Burson-Marsteller, Polaris and Raee, media buying firms … Continue reading >

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WPP acquires majority stake in leading Middle East venture

WPP announces that it has acquired a majority stake in Team Y&R Holdings, the region’s largest diversified communications conglomerate, founded by Talal Makdessi (ArabAd  Man of the Year 2007), established in 1997 and in which WPP has held a minority … Continue reading >

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IAA hosts debate on audio-visual law

The Lebanese Chapter of the IAA has been host late last month to a luncheon at the Beirut Riviera Hotel during which MP Joseph Moghaizel dwelt in detail on the introduction of the new audio-visual law. The luncheon which was … Continue reading >

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Intermarkets training workshop

Intermarkets, the Middle East leading advertising agency network, held an advanced training workshop for some of its Client Servicing executives, at the Dubai Ramada Hotel. Delegates from Intermarkets’ offices in Saudi Arabia, Kuwait, UAE, Bahrain, Jordan and London participated in … Continue reading >

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Erwin Guerrovich of Intermarkets: You reap what you sow!

By Dania Y. Baayoun Sitting squarely among the top players in Pan-Arab advertising, Intermarkets has achieved enviable success and has become a veritable school of thought in the business. Looking at the industry from a fresh perspective, devising long-term plans, … Continue reading >

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Saudi Arabian airlines awards the globe to Intermarkets

After an exhaustive review which included presentations from six of the most qualified advertising agencies in the Kingdom of Saudi Arabia, Saudi Arabian Airlines re-appointed Intermarkets Advertising to handle its worldwide marketing communications account in partnership with its international associates … Continue reading >

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Intermarkets UAE launches Damac’s “Yum Yum Corner”

DUBAI – Intermarkets UAE have been appointed by DAMAC, one of the leading catering companies in the Gulf to launch the first food-court to be opened in the Middle East, at Al Ghurair Centre in Dubai. “Yum Yum Corner” as … Continue reading >

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Intermarkets wins new contracts, sets up “Intermarketing”

BEIRUT – Intermarkets is moving aggressively ahead and its dynamic director, Erwin Guerrovich, is leading the way. Recently Guerrovich gave a lecture to an audience of Lebanese industrialists on the theme of export opportunities to the Middle East. During the … Continue reading >

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Fighting a virus called greed

BY CHARLES VAN DER LEEUW In order to put up with growing unrest in the advertising world concerning oversized budget-swallowers, more and more medium-sized agencies have joined forces in order to save professional integrity, while still offering clients the opportunity … Continue reading >

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Rothmans International selects Intermarkets, retains Publi-Graphics for PR

Following a review, Rothmans of Pall Mall (International) Limited confirmed that part of its regional account will move to Intermarkets, the associate company of Rothmans’ UK agency TBWA. However, the tobacco giant will also maintain close links with Publi-Graphics with … Continue reading >

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