Tag Archives: Erwin Guerrovich
Intermarkets get’s up close and personal
Intermarkets Advertising successfully held its second private airshow from the roof of its offices in Dubai. Over 200 clients and friends joined the Intermarkets team over the four days of the Duhai Airshow and enjoyed their own private view of … Continue reading
La décentralisation administrative d’Intermarkets: Avantages et inconvénients par Erwin GUERROVICH
La conviction de l’intérêt de la décentralisation administrative et de ses avantages professionnels en matière de publicité s’est imposée à moi bien avant 1960. A cette époque, j’étais chef du service de publicité des Ets Khalil Fattal & Fils, et … Continue reading
Tales of war and peace
Intermarkets founder, chairman and CEO Erwin Guerrovich gave Karen Thomas a progress report on how Lebanon’s reconstruction is effecting agencies and the media. Israel’s bombardment of southern Lebanon and Likud’s subsequent election victory have hit Lebanese business confidence hard. Despite … Continue reading
Ailamia Intermarkets opens public relations business in Saudi Arabia
A new communications agency, Ailamia Intermarkets, has been launched in Saudi Arabia. The company is a 51/49 joint venture between Ailamia, a Saudi company owned equally by the King Faisal Foundation, ARA Group International; Syahya, the national company for tourism, … Continue reading
Erwin Guerrovich of Intermarkets: You reap what you sow!
By Dania Y. Baayoun Sitting squarely among the top players in Pan-Arab advertising, Intermarkets has achieved enviable success and has become a veritable school of thought in the business. Looking at the industry from a fresh perspective, devising long-term plans, … Continue reading
Saudi Arabian airlines awards the globe to Intermarkets
After an exhaustive review which included presentations from six of the most qualified advertising agencies in the Kingdom of Saudi Arabia, Saudi Arabian Airlines re-appointed Intermarkets Advertising to handle its worldwide marketing communications account in partnership with its international associates … Continue reading
Intermarkets Lebanon announces a major reorganization
BEIRUT – Intermarkets Lebanon is undergoing a major reorganization that will give the Intermarkets Group unprecedented strength in Lebanon. Joining Intermarkets Lebanon in key executive roles are Ramsay Najjar, Elie Khoury with The Agency Group and Sonia Chaanine and her … Continue reading
Tylda Ghosn: Getting ahead and staying there
by Zaza Khalaf Experts have long declared that artistic people make bad managers. The same has often been said about women. Tylda Ghosn has proven both these proclamations wrong. One of still very exclusive group of female agency heads, … Continue reading
Intermarkets wins new contracts, sets up “Intermarketing”
BEIRUT – Intermarkets is moving aggressively ahead and its dynamic director, Erwin Guerrovich, is leading the way. Recently Guerrovich gave a lecture to an audience of Lebanese industrialists on the theme of export opportunities to the Middle East. During the … Continue reading
Fighting a virus called greed
BY CHARLES VAN DER LEEUW In order to put up with growing unrest in the advertising world concerning oversized budget-swallowers, more and more medium-sized agencies have joined forces in order to save professional integrity, while still offering clients the opportunity … Continue reading
