Seminaire regional d’Intermarkets advertising

Posted on August 4, 2011 by Anna Congedo

Intermarkets a tenu son 27ème séminaire annuel de gestion à Beyrouth, avec la participation des directeurs du Liban, Jordanie, Egypte, Arabie Saoudite, Emirats Arabes Unis, Koweit et Oman. Durant le séminaire, la direction générale a annoncé l’ouverture de ses bureaux en Syrie.

En étendant son réseau régional, fonction des nouvelles données économiques et des besoins de ses clients, Intermarkets continue dans sa tradition de pionnier libanais et arabe de la publicité moyen-orientale depuis 1960. Le dîner de clôture du séminaire a été rehaussé par la présence du ministre de l’Information et de Mme Michel Samaha.

Originally published in Commerce, March 1994

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Prix Intermarkets remporte le “Gold sword award”

Posted on August 1, 2011 by Anna Congedo

ArabAd-Intermarkets-wins-the-golden-swordAu cours de la cérémonie annuelle de remise des “Sword Awards” organisée par la Saudi Research & Publishing Company, le “Gold Sword Award”, grand prix toutes catégories, a été décerné pour 1995 à Intermarkets Saudi Arabia, pour sa campagne de la National Commercial Bank.

Les “Sword Awards” récompensent chaque année les meilleures créations publicitaires de presse. Intermarkets Saudi Arabia a aussi remporté un “Silver Sword Award” dans la catégorie institutions financières et services généraux, également pour le compte de la National Commercial Bank. Intermarkets Saudi Arabia, première agence régionale fondée dans le Royaume Wahabite en 1978, prouve une fois de plus la qualité de ses services.

Originally published in Magazine, June 1996

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E. Kayrouz joins RLP

Posted on July 12, 2011 by Anna Congedo

BEIRUT – Mr. Emile Kayrouz, a senior executive at Intermarkets has left the network for another network, last September, on the media side this time. Emile Kayrouz joined La Régie Libanaise de Publicité, as advertising and marketing director. Kayrouz was general manager of Intermarkets Lebanon, and assistant to the president of the network.

Kayrouz’s decision to leave Intermarkets was prompted by the desire “to reshape my future”, as he told Arab Ad. “I found it a good opportunity, and I found I had a lot in common with RLP’s president Mr. Najah Abi Assi, on both the professional and ethical levels.” Kayrouz felt he has many things to give on the media side, given his professional background, at a time when advertisers are becoming more cost-efficient oriented and media more competitive. Kayrouz will be deeply involved in development and would enjoy a partnership status in future projects.
[Read more...]

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Intermarkets training workshop

Posted on July 4, 2011 by Anna Congedo
Delegates to the workshop

Delegates to the workshop

Intermarkets, the Middle East leading advertising agency network, held an advanced training workshop for some of its Client Servicing executives, at the Dubai Ramada Hotel. Delegates from Intermarkets’ offices in Saudi Arabia, Kuwait, UAE, Bahrain, Jordan and London participated in this workshop which marks the beginning of the new training programme at Intermarkets.

Originally published in ArabAd, July 1987

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Edmond Moutran: Chairman & CEO MEMAC

Posted on June 30, 2011 by Anna Congedo
Edmond Moutran

Edmond Moutran

Edmond Ibrahim Moutran was born in Beirut, 1994 and graduated from Choueifat International College, Choueifat, Lebanon. Received his Bachelor’s degree in Marketing and Higher Studies in Mass : Communication from Southwest Missouri j State University in 1972.

Joined Intermarkets as Gulf Area Manager in January 1973.

Eddy opened Intermarkets’ Bahrain office in February 1973, and remained as Head of Intermarkets Bahrain till 1983, when he became Managing Director of Burson Marstellar (a PR agency) in 1979 maintaining his duties as MD Intermarkets Bahrain as well.

Founded MEMAC (Middle East Marketing and Communications) in January 1984, with one client, four people,  and a capital of US $25K. 1984 Bahrain- 1986 Jeddah – 1987 Dubai – 1990 Kuwait – 1990 London- 1994 Lebanon- 1997 Egypt.

Today MEMAC has a network of 7 offices with 171 people, and a turnover of US$85 million.

Founding member of the GCCAA, is an IAA Bahrain member since 1977. He became a board member of Ogilvy&Mather Africa in 1996. Initiated and became the first Chairman of Middle East Advertising Agencies Association (MEAAA)

Originally published in ArabAd, May 1998

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Intermarkets named top advertising agency in Kuwait

Posted on June 27, 2011 by Anna Congedo
Fady Mouannes

Fady Mouannes

Leading American advertising industry journal “Advertising Age” has named Intermarkets as the leading agency in Kuwait for the second consecutive year. The findings are published in the journal’s recent worldwide Agency Report which identifies Intermarkets’ 1996 growth rate of 20.5%. Intermarkets Kuwait Managing Director Fady Mouannes commented, “We are extremely proud to lead the field in Kuwait once again, which is a great accolade to a professional team effort and a tribute to all our clients. “We were the biggest spenders in advertising volume in most of the local print media for 3 consecutive years 94, 95, 96. We continue to grow the operation and look forward to an even more successful 1997.”

Originally published in ArabAd, June 1997

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Erwin Guerrovich of Intermarkets: You reap what you sow!

Posted on June 22, 2011 by Anna Congedo

Erwin Guerrovich of IntermarketsBy Dania Y. Baayoun

Sitting squarely among the top players in Pan-Arab advertising, Intermarkets has achieved enviable success and has become a veritable school of thought in the business. Looking at the industry from a fresh perspective, devising long-term plans, all the while keeping an eye on the big picture constitute the thinking that has launched Intermarkets to the forefront. Erwin Guerrovich, Chairman and CEO of Intermarkets gave Arab Ad a trip down memory lane with quick stops at Gemini, Trust Advertising and the future.
What sets up Intermarkets for the prosperity it currently enjoys is a triad of elements that served as the launchpad for Intermarkets’ continued success. [Read full story...]

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Intermarkets sign major IT deal

Posted on June 4, 2011 by Anna Congedo
Kumar (left) and Costandi

Kumar (left) and Costandi

Intermarkets Advertising announced that it has awarded a contract for upgrading and expanding its computer networking system to the Dubai-based Alan Technology.
The contract was signed in Dubai between Michel Costandi, Managing Director of Intermarkets and Sudhir Kumar, manager, Sales and Marketing of Alan Technology.
According to Costandi, the upgrading of Intermarkets’ IT systems is aimed at enhancing the agency’s response time to client needs.
“It is part of an ongoing overall corporate expansion strategy to ensure improved efficiency.”
Originally published in ArabAd, October 1998

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Saudi Arabian airlines awards the globe to Intermarkets

Posted on June 3, 2011 by Anna Congedo
Picture shows from left Ramzi Raad, Intermarkets Group Executive Vice President and Chief Operating Officer; Reg Lascaris TBWA Regional Director, Africa, Middle East, and Eastern Europe; Abdullah S. Al-Jehani, Saudi Arabian Airlines - Vice President Advertising and Marketing Programmes; Prince Bandar Bin Saud Bin Khalid Al-Saud, Chairman of Ailamia /Intermarkets Public Relations; and Yarub A. Balkhair, Saudi Arabian Airlines General Manager Public Relations and Editor-in-Chief of "Ahlan Wa Sahlan" magazine

Picture shows from left Ramzi Raad, Intermarkets Group Executive Vice President and Chief Operating Officer; Reg Lascaris TBWA Regional Director, Africa, Middle East, and Eastern Europe; Abdullah S. Al-Jehani, Saudi Arabian Airlines – Vice President Advertising and Marketing Programmes; Prince Bandar Bin Saud Bin Khalid Al-Saud, Chairman of Ailamia /Intermarkets Public Relations; and Yarub A. Balkhair, Saudi Arabian Airlines General Manager Public Relations and Editor-in-Chief of “Ahlan Wa Sahlan” magazine

After an exhaustive review which included presentations from six of the most qualified advertising agencies in the Kingdom of Saudi Arabia, Saudi Arabian Airlines re-appointed Intermarkets Advertising to handle its worldwide marketing communications account in partnership with its international associates TBWA and its PR consultancy Ailamiah/lntermarkets Public Relations together with its international associates Burson Marsteller.
In his statement on the appointment, Abdullah S. Al-Jehani, Saudi Arabian Airlines Vice President Advertising and Marketing Programmes said:

“… after careful evaluation of the six presentations, it became obvious that Intermarkets with its established multi- disciplined communications set-up and its world renowned associates offered the full mix of creative excellence, strategic planning skills coupled with the product know how that would serve the Airline best in the long term.”

[Read more...]

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Intermarkets Jeddah celebrates

Posted on June 2, 2011 by Anna Congedo

Intermarkets Advertising, Jeddah held their annual summer barbecue recently. The Jeddah team got together with some of their clients and friends from the media.

It was a day of fun, good food and a pleasurable atmosphere.

No 1 gang

No 1 gang

[More photos]

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