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The National Commercial Bank won the Golden Sword Award for the best print ad in all the advertising categories, at the Sword Press Award ceremony.
NCB also won a Silver Sword Award for the best print ad in the Financial Institutions & General Services category. Intermarkets Advertising visited NCB chairman Sheikh Mohamed Bin Salem Bin Mahfouz on this occasion to present both the awards.
NCB chairman thanked Intermarkets and the NCB Marketing Teams for their experience in implementing a strategic advertising plan. He also thanked the Saudi Research and Publishing Co for their support to the advertising industry through organising the Sword Award Press Competition.
Originally published in SAUDI GAZETTE, May 1996
Ramzi R. Raad, IAA vice-president, area director for Middle East & Africa, executive vice-president of the Intermarkets Group
The Lebanese communication industry has been unique in its struggle to develop and expand, despite all the destruction that was inflicted on the country, and its other business sectors over the past 16 years. Accordingly I hasten to salute your forum on “Gateways to Reconstruction”, its organizers and distinguished participants, your gathering today is a further demonstration on the leadership of Lebanon’s Chapter of the International Advertising Association.
Rebuilding for us as communicators, entails the encouragement of our members that are abroad to actively return to their homeland. Of more importance however, is the need for all participants at this Forum to cooperate in order to ensure that the self-regulation, the disciplines and the professional upgrading tools that we have introduced to the Arab advertising industry, are revived and adapted in Lebanon, where all of these were started.
I sincerely regret not being able to join you at this Forum, however I wish you and Lebanon great success. I seize this opportunity to remind you that while all of you are meeting to develop more Big Ideas for the reconstruction of Lebanon; other members and graduates of the Lebanon Chapter remain to be very active overseas — at this specific moment — rebuilding the image of Lebanon through their voluntary work and dedication to the International Advertising Association and what it stands for. (Ramzi RAAD)
Originally published in GATEWAYS to Reconstruction, September 1991
Picture shows from left John Mani, Dubai; David Forsdike, Kuwait; James McCredie, Jeddah; Raad and Abdo Saleh, Dubai; Sitish Debnath, Muscat; and Galal Zaki, president, Intermarkets Egypt
Creative directors from Intermarkets Advertising met in Dubai recently to discuss regional creative strategies for the forthcoming year.
During the 3-day meeting at Intermarket’s Dubai offices, the team discussed creative trends in advertising, programmes for creative staff training, the update and acquisition of design and graphic technology, standardisation of inter-office communications, and exchanged ideas and information.
The meeting also reviewed campaigns currently under development by Intermarkets’ regional offices as well as relevant international case histories.
Ramzi Raad, Intermarkets’ executive vice president, said: “This has been a very stimulating three days from which all the participants return to their offices loaded with inspiration that will help them carry our creative message into the next decade.”
Originally published in ArabAd, January 1994
From left: Ramzi Raad - Executive vice president intermarkets group, Nigel Page - regional sales manager - Middle East, British Airways, Sandra Owen - sales executive, British Airways, Joseph Ghossoub - general manager, Intermarkets UAE & Oman, Chris Cum-mings - BP Middle East, Hassan Laham - AI Jallaf Modern Establishment, Edward Lim - Singapore Airlines, Elle Kai - Media International Services, Najib Haddad - ODECO
DUBAI – Intermarkets U.A.E. invited clients, media and friends to an open house to celebrate new year and the recent announcement that for the 12th consecutive year, it has achieved the highest annual turnover with both, Dubai and Abu Dhabi television stations.
Since its opening in Dubai, on February 1st, 1975, Intermarkets U.A.E. has maintained this number one position with the two television stations. During the party, messages of greetings were received from the Intermarkets offices in Saudi Arabia, Kuwait, Bahrain, Jordan, North Yemen, Egypt, Lebanon and England.
Intermarkets’ Kuwait and Jordan confirmed in their messages that they – too – have achieved the number one position with their local TV stations, in 1987.
The celebration also marked the move of Intermarkets U.A.E. to their new premises on the Dubai-Sharjah road.
Originally published in ArabAd, May 1988
Six new members were elected last month to the board of directors of the Syndicate of Advertising Agencies, including Said Sabbagha, who was re-elected as president of the Syndicate. Ten candidates ran for the election, but Andre Rizk, CEO of Rizk Advertising and Associates, withdrew from the race leaving nine candidates who got the following results: Said Sabbagha (48 votes), Erwin Guerrovich (46), Nouhad Beyhum (42), Ramsay Najjar (40), Gaby Hayek (34), Philippe Skaff (30), Wadih Rizk (19) and Jihad Abu Jaoudeh (13).
Originally published in ArabAd, January 1996
Said Sabbagha
Erwin Guerrovich
Ramsay Najjar
Gaby Hayek
Sur notre photo: MM. Erwin Guerrovich, CEO du groupe, Ramzi Raad, vice-président, directeur général d'Intermarkets-Dubai; les directeurs généraux Joe Ayoub (Liban), Jihad Abbouchi (Arabie Séoudite), Fady Mouannès (Koweit), Bassem Dajani (Jordanie), Makram Zeenny (Syrie), Galal Zaki (Egypte); ainsi que Khalil Bitar, vice-président pour les finances, et Nadim Sfeir, vice-président pour le Proche-Orient et l'Arabie Séoudite.
La direction régionale du Groupe Intermarkets a tenu récemment à Dubai, sa réunion annuelle. Ont été passées en revue, les réalisations de l’année écoulée, dont l’acquisition de nouveaux budgets régionaux, prestigieux, tels que Rothmans of Pall Mall, the British Bank of the Middle East, Trisa et Alberto Culver ainsi que de plusieurs autres bugets locaux, remportés par les différents bureaux du groupe.
Il a été également procédé à l’étude des plans pour l’introduction de services de direct/integrated marketing, via une joint venture avec Tequila UK. Tequila Middle East opérera sur le même schéma que Intermarkets Public Relations, affilié au Moyen-Orient avec Burson Marsteller, le numéro un mondial des relations publiques.
Les participants se sont également penchés sur la stratégie d’expansion du groupe pour l’an 2000, une stratégie visant à atteindre le but ultime, “devenir les meilleur”.
Intermarkets est l’une des plus anciennes agences de publicité du Moyen-Orient. Fondée au Liban il y a 35 ans, Intermarkets s’est établie à Dubai en 1976, pour rayonner dans toute la région, offrant des services intégrés dans tous ses bureaux; en Arabie Séoudite, Koweit, Egypte, Jordanie, Yémen et Syrie.
Originally published in L’Orient-Le Jour, April 1996
Intermarkets a tenu son 27ème séminaire annuel de gestion à Beyrouth, avec la participation des directeurs du Liban, Jordanie, Egypte, Arabie Saoudite, Emirats Arabes Unis, Koweit et Oman. Durant le séminaire, la direction générale a annoncé l’ouverture de ses bureaux en Syrie.
En étendant son réseau régional, fonction des nouvelles données économiques et des besoins de ses clients, Intermarkets continue dans sa tradition de pionnier libanais et arabe de la publicité moyen-orientale depuis 1960. Le dîner de clôture du séminaire a été rehaussé par la présence du ministre de l’Information et de Mme Michel Samaha.
Originally published in Commerce, March 1994
Au cours de la cérémonie annuelle de remise des “Sword Awards” organisée par la Saudi Research & Publishing Company, le “Gold Sword Award”, grand prix toutes catégories, a été décerné pour 1995 à Intermarkets Saudi Arabia, pour sa campagne de la National Commercial Bank.
Les “Sword Awards” récompensent chaque année les meilleures créations publicitaires de presse. Intermarkets Saudi Arabia a aussi remporté un “Silver Sword Award” dans la catégorie institutions financières et services généraux, également pour le compte de la National Commercial Bank. Intermarkets Saudi Arabia, première agence régionale fondée dans le Royaume Wahabite en 1978, prouve une fois de plus la qualité de ses services.
Originally published in Magazine, June 1996
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