Intermarkets Advertising client presentation 1994

Here is a Presentation of INTERMARKETS ADVERTISING sent to client in 1994!

Enjoy!

Yan GUERROVICH

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0405 0607080910111213Intermarkets Advertising

Amman, Beirut, Cairo. Damascus, Dubai, Jeddah, Kuwait, London, Muscat

Intermarkets is a Middle Eastern agency network offering the most comprehensive advertising, public relations and marketing services across the Arab world.

BUSINESS APPROACH

Intermarkets is structured on the conviction that only on the basis of genuine regionality can effective Middle Eastern advertising, public relations and marketing services be provided.
This commitment led Intermarkets to open in Kuwait – as early as 1969 – long before the oil boom. Over the years, Intermarkets pre-eminence in region-wide in-depth presence has been maintained.

HISTORY

  • H.I.M.A. (Established in 1960)
  • M.E.M.A.S. (Established in 1961)

Today, Intermarkets has 8 owned offices:
In Lebanon, Kuwait, United Arab Emirates. Saudi Arabia, Egypt, Jordan, Oman and a European liaison office in London. A new office has just been opened in Syria.
With a total staff of 242.

AGENCY GROWTH
Consolidated billings have grown
from U.S.$ 2,000,000 in 1971,
to U.S.$ 78,000,000 in 1993.

THE NETWORK STRUCTURE
Each Intermarkets office is a fully staffed, fully equipped, full service agency, complete with client servicing, creative and media departments; intimately geared into its respective national economy.
Based on this structure, each office has the regional experience and the capacity to coordinate multi-market accounts across the Middle East as well as the neighboring markets of the area.
The Head Office acts as coordinator of Pan Network activity and as monitor of group policy.

AGENCY SERVICES
We believe in providing strategic planning and, marketing and creative solutions.
In the creative field we develop total campaigns from concept to completion. This includes executing brand name research, packaging designs, corporate identity programmes, point-of- sale material and print. We also produce radio and TV commercials and offer the entire range of video and photographic services.
In the media field, having pioneered media research way back in the early seventies, we have today an invaluable media database embracing every media survey ever conducted in the region over the past 20 years. And our people continue to provide up-to-the-minute monitoring of local media changes. All these efforts come together in our computer simulated media models that are programmed to obtain maximum mileage from any and every media budget. Wherever we have encountered limitations on the use of traditional media, we have tried hard to develop specialized skills in consumer demonstrations and promotions.

SERVICE FLEXIBILITY
The Intermarkets full service network delivers two important account servicing benefits:
Any individual office can provide comprehensive local servicing tailor-made for client needs in the area. In these cases, contact and all communications are directly between the client office and the account team in place.
International clients can appoint any office to act as the pivotal coordinating centre for multimarket activity or may choose to work separately with any selection of individual offices.

INTERMARKETS PUBLIC RELATIONS

A division of our group, Intermarkets Public Relations is the exclusive Middle East affiliate of Burson-Marsteller, the world’s largest PR consultancy. This affiliation has helped combine our Middle Eastern expertise with a high level of international professionalism, and provides our clients instant access to a worldwide network.
At Intermarkets Public Relations, we offer advice and counsel, marketing-oriented media planning, press, public and community relations, editorial services, training and crisis management. In short, our goal is to help clients increase sales of their services and products, rather than just collect press clippings.

REGIONAL CLIENTS
Nissan Motor Co.
Saudia – Saudi Arabian Airlines
Citizen
Borden (Klim Milk, Klim Lite)
Ceylon Tea Board
SEITA (Gitanes Blondes)
Wander (Isostar)
Lancome
Guy Laroche
Cacharel
Grundig
Polaroid
Cadbury Beverages
Hong Kong Trade Development Council
Komatsu
U.S. Wheat
Within each market, we have a right blend of regional and local clients that further strengthen our individual market knowledge and integration.

INTERMARKETS NETWORK 1994
GROUP GENERAL MANAGEMENT:
ERWIN GUERROVICH – Chairmanand CEO

RAYMOND HANNA – Deputy Chairman

RAMZI RAAD – Executive Vice President

KHALIL BITAR – Senior Vice President Finance

Intermarkets Lebanon
Mirna Chalouhi Center
P.O.Box 55434 Sin El Fil
Beirut – Lebanon
Phone: 480477 – 482204
481475/427028/29
Fax: 1 212 4782456
Managing Director: JOE AYOUB

Intermarkets Kuwait
AI Awadi Towers, 3rd Tower, 6th Floor Ahmed AI Jaber Street, A! Sharq.
P.O.Box 20604 Safat – 13067 Kuwait
Phone: (965) 2423773 – 2423502 – 2423508
Fax: (965) 2423727
Managing Director: FADY MOUANNES

Intermarkets U.A.E.
New Juma AI Majed Building Hyundai’ Show Room Dubai – Sharjah Road P.O.Box 7434 Dubai. U.A.E.
Telex: 46361 Market EM Phone: (9714) 660664 – 665950/1 Fax: (9714) 667114 Exec. VP and MD: RAMZI RAAD

Intermarkets Public Relations (Middle East)
Phone: (9714) 629068 Fax: (9714) 666192
Managing Director: ROGER FENNINGS

Intermarkets Jordan / Jerusalem Advertising
Shmeissani Area.
Abdul Hameed Sharaf Street
P.O.Box 926976 Amman – Jordan
Telex: 22167 Dajani JO
Phone: (9626) 663576
Fax: (9626) 604525
Managing Director: BASSEM DAJANI

Intermarkets Saudi Arabia
Tahlia Street AI Hamra AI Galleria – P.O.Box 4635 Jeddah 21412 – Saudi Arabia Telex: 600593 Inter SJ Phone: (9662) 660 9400 Fax: (9662) 660 0597 Managing Director: NADIM SFEIR

Intermarkets Egypt
42. Abdel Moneim Riad Street Dokki
P.O.Box 286 Or mane – Giza
Cairo – Egypt
Telex: 20692 Integ UN
Phone: (202) 360 3017/18
Fax: (202) 360 3019
President: GALAL ZAKI

STA Intermarkets Oman
Citibank Building – 6th Floor CBD. Ruwi Sultanate of Oman Phone: (968) 792261 /2/3 Fax: (968) 792264
Managing Director: MAH A TAHLAWI
Intermarkets Advertising International Ltd.
19 The Coda Centre.
189 Munster Road Fulham
London SW6 6AW. England Phone: (071) 381 2525 Fax: (071) 610 2087
Managing Director: PROCTOR COLQUHOUN

Syrian Advertising Agency / Intermarkets
Tajhiz Str. Tarazi Bldg.
P.O.Box2365. Damascus, Syria Phone: 220025 – 220021 Tlx: 411206 SYOmatel Managing Director: NADER TAHAN International Relations: RAYMOND HANNA

 

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