Intermarkets Advertising has featured among the medallists for the third year running at the 1996-97 Cairo Radio and Television Festival, with a Bronze Award in the Best Television Commercial category.
Intermarkets Saudi Arabia was awarded Bronze for its Saudi Arabian Airlines commercial “Little Girl”, continuing an impressive history of successes which began the first year that advertising commercials were included in the Cairo Festival.
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Saudia, Saudi Arabian Airlines is about to launch its new international advertising campaign, the first major creative brief for its agency Intermarkets since winning the account in April ’92.
Abdullah al Jehani, Saudia’s general manager, sales promotion & development, said: “We aim to position Saudia as a truly international airline with a distinctive Saudi character – an airline which is caring, responsible, efficient and modern.”
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Erwin Guerrovich
When Arab Ad met Erwin Guerrovich of Intermarkets for a wide-ranging interview the other day, he had to borrow an office for the meeting. It wasn’t hard to guess the reason why. In its present premises, Intermarkets is bursting at the seams and is on the move for the fourth time in three years. Actually, it will be a homecoming for the agency. Intermarkets is moving upstairs from its current offices to its old ones on the ninth and 10th floors of the Myrna Chalouhi Building in Beirut’s Sin El-Fil. In 1990 these were looted and burned during a bout of fighting. Now the original offices have been refurbished. But even there, Intermarkets will be short of space. So it is taking over the 11 th floor as well. “Expansion is in the air at Intermarkets. The agency intends to open an office in Damascus before the end of the year to service Syrian clients. To do so, Intermarkets is buying into an unnamed local advertising agency”, Guerrovich says. [Read more…]
The meeting was attended by: J. Ayache, J. Ghossoub, R. Baad, E. Guerrovich, K. Bitar, Â. Soboh.
DUBAI – On the occasion of the visit to Dubai, of Intermarkets’ President, Erwin Guerrovich, a board meeting of the Gulf managers and general management was held at Intermarkets-UAE.
Originally published in ArabAd, February, 1989
Erwin Guerrovich
Intermarkets’ President Erwin Guerrovich replied:
Our 1987 major objectives were:
a – A targetted modest growth of 50%, owing to the area situation.
b – A re-structuration of our regional operations to answer both client’s new geographical requirements, and own servicing/financial efficiency.
c – Drive on selected local new business acquisitions to further develop our local base in some markets.
Overall, we are satisfied with 1987 as objectives have been met with growth, evaluated at end 1987, to be of 80% consolidated.
However, in individual countries conditions are stepping up in differences (clients priorities, individual markets’ true potentials) which had a bearing on individual offices’ performances. For instance, [Read full story...]
LONDON — Intermarkets, in addition to the Helen Betrix German cosmetics account they’re handling in the Middle East, have won the Meridien Hotels budget for the pan-Arab market.
Intermarkets will also be handling the British Home Stores account for the Middle East, which is one of their biggest business areas outside the UK.
Originally published in ArabAd, April 1988
Picture shows from left John Mani, Dubai; David Forsdike, Kuwait; James McCredie, Jeddah; Raad and Abdo Saleh, Dubai; Sitish Debnath, Muscat; and Galal Zaki, president, Intermarkets Egypt
Creative directors from Intermarkets Advertising met in Dubai recently to discuss regional creative strategies for the forthcoming year.
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Crown Prince of Denmark receives Erwin Guerrovich in 1978
The Lebanese Chapter of the IAA, founded in 1961, was the first in the Arab world and it has enjoyed both feast and famine.
Founded by the late Mounir Takchi, managing director of Advision, new members flocked to join the IAA. The sixties in the Middle East was a time of growth and Lebanon’s advertisers shared — and moulded – that growth. Lebanon, in the sixties, seventies and eighties, has been the hub and heart of advertising in the Arab world.
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Tony Camp, Chairman CSS&Grey
Tony Camp has more than 25 year experience in international advertising in Latin America, the US, UK, Europe and Middle East.
He managed multinational clients business and media affairs at some of the world’s top agencies. For the past 18 years, Tony has worked in the Middle East, the last eleven for his own agency. Camp, Saadeh & Skaff which he founded with partners Joe Saadeh and Philip Skaff.
Grey Advertising World-wide took a substantial minority stake in CS&S in 1993. As Dubai based chairman of CSS&Grey, Tony leads the team on major multinational clients. He is a frequent writer and speaker on Middle East media issues.
(ArabAd, 1998)
