Thirty client servicing, media and creative executives from throughout the Intermarkets Network met in Dubai to participate in a strategic planning workshop dedicated to the development of “The Intermarkets Way”, covering new techniques in brand interrogation, strategic development, and examining various models that challenge classical communication skills.
Commenting on the workshop, Rana Barakat, Account Supervisor at Intermarkets Lebanon, and one of the participants said: “It was a thrilling experience. I feel inspired and I can’t wait to go back to Beirut to use what I have learnt with my clients”. The next phase of the workshop will explore other Intermarkets areas of operation during the next few months.
Originally published in ArabAd, June 1996