The Intermarkets Advertising Management Group recently held its annual meeting at the Royal Abjar Hotel in Dubai. The meeting reviewed the achievements of the group for the past six months, during which accounts such as Rothmans of Pall Mall, the British Bank of the Middle East, Trisa, and Alberto Culver were won.
The group also reviewed final plans for the introduction of direct/integrated marketing services via the joint venture company Tequila Middle East, which will operate as a sister company very much like Intermarkets Public Relations, Middle East affiliate of Burson-Marsteller, the world’s largest public relations consultancy.
The meeting finalised Intermarkets’ expansion strategy up to the year 2000, a strategy aimed at delivering the group’s goal “To be the best”.
