Author Archives: Anna Congedo
Guerrovich: Media mess will solve itself
When Arab Ad met Erwin Guerrovich of Intermarkets for a wide-ranging interview the other day, he had to borrow an office for the meeting. It wasn’t hard to guess the reason why. In its present premises, Intermarkets is bursting at … Continue reading
Intermarkets Gulf managers meet
DUBAI – On the occasion of the visit to Dubai, of Intermarkets’ President, Erwin Guerrovich, a board meeting of the Gulf managers and general management was held at Intermarkets-UAE. Originally published in ArabAd, February, 1989
INTERMARKETS, BEIRUT
Intermarkets’ President Erwin Guerrovich replied: Our 1987 major objectives were: a – A targetted modest growth of 50%, owing to the area situation. b – A re-structuration of our regional operations to answer both client’s new geographical requirements, and own … Continue reading
Intermarkets wins new accounts
LONDON — Intermarkets, in addition to the Helen Betrix German cosmetics account they’re handling in the Middle East, have won the Meridien Hotels budget for the pan-Arab market. Intermarkets will also be handling the British Home Stores account for the … Continue reading
Intermarkets regional creative team plans future strategy
Creative directors from Intermarkets Advertising met in Dubai recently to discuss regional creative strategies for the forthcoming year.
Lebanese Chapter: History & future
The Lebanese Chapter of the IAA, founded in 1961, was the first in the Arab world and it has enjoyed both feast and famine. Founded by the late Mounir Takchi, managing director of Advision, new members flocked to join the … Continue reading
Tony Camp, Chairman CSS&Grey
Tony Camp has more than 25 year experience in international advertising in Latin America, the US, UK, Europe and Middle East. He managed multinational clients business and media affairs at some of the world’s top agencies. For the past 18 … Continue reading
Burhan Beidas, Chairman & CEO Madco Group
Established in 1967 by Burhan Beidas, Madco has managed to expand its reach to encompass branches throughout the Middle East, with offices in UAE, Bahrain, Kuwait, Cairo, Beirut, Jeddah, Riyadh and the USA, with a total billings exceeding 48 million … Continue reading
Arab Bank appoints Burson Marsteller for major brand campaign
Jordan based Arab Bank, one of the Middle East’s leading financial institutions, has appointed Burson-Marsteller to undertake an integrated communications campaign for personal banking in fourteen markets, which will include public-relations, advertising and direct mail.
