Tag Archives: Middle East
Trisa gives Intermarkets a bigger smile
“Trisa of Switzerland,” the internationally renowned manufacturer of tooth brushes and hairbrushes since 1887, announced the appointment of Intermarkets Advertising to handle its total communications programme in the Middle East. The appointment was the outcome of a review that “Trisa” … Continue reading
Intermarkets wins new accounts
LONDON — Intermarkets, in addition to the Helen Betrix German cosmetics account they’re handling in the Middle East, have won the Meridien Hotels budget for the pan-Arab market. Intermarkets will also be handling the British Home Stores account for the … Continue reading
Burhan Beidas, Chairman & CEO Madco Group
Established in 1967 by Burhan Beidas, Madco has managed to expand its reach to encompass branches throughout the Middle East, with offices in UAE, Bahrain, Kuwait, Cairo, Beirut, Jeddah, Riyadh and the USA, with a total billings exceeding 48 million … Continue reading
Arab Bank appoints Burson Marsteller for major brand campaign
Jordan based Arab Bank, one of the Middle East’s leading financial institutions, has appointed Burson-Marsteller to undertake an integrated communications campaign for personal banking in fourteen markets, which will include public-relations, advertising and direct mail.
Intermarkets moving towards fabulous expansion
Haress Chehab, creative director at Intermarkets, discussed with Arab Ad in Dubai his background, his special affection for advertising and the challenges of his career in the following interview: AA: Haress Chehab, could you tell us something about your background? … Continue reading
