Tag Archives: Coca-Cola
Fighting a virus called greed
BY CHARLES VAN DER LEEUW In order to put up with growing unrest in the advertising world concerning oversized budget-swallowers, more and more medium-sized agencies have joined forces in order to save professional integrity, while still offering clients the opportunity … Continue reading
Posted in History
Tagged 1988, advertising, advertising business, agencies, Coca-Cola, CONFRAD, Edouard Bouchard, Erwin Guerrovich, GIAA, Heinz Tomato Ketchup, IMPA-group, Intermarkets, Middle East
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Coca-Cola awards PR contract to Intermarkets
Bid to gain better regional market share and consumer recognition. As part of efforts to gain better regional market share and consumer recognition, Coca-Cola has awarded its first public-relations contract for Gulf countries (other than Saudi Arabia), to Dubai-based Intermarkets … Continue reading
Posted in Intermarkets Advertising
Tagged 1996, Bahrain, Coca-Cola, Coca-Cola Gulf, contracts, Dubai, Intermarkets Public Relations, Kuwait, Oman, Qatar, UAE
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