Tag Archives: GIAA
Fighting a virus called greed
BY CHARLES VAN DER LEEUW In order to put up with growing unrest in the advertising world concerning oversized budget-swallowers, more and more medium-sized agencies have joined forces in order to save professional integrity, while still offering clients the opportunity … Continue reading
Posted in History
Tagged 1988, advertising, advertising business, agencies, Coca-Cola, CONFRAD, Edouard Bouchard, Erwin Guerrovich, GIAA, Heinz Tomato Ketchup, IMPA-group, Intermarkets, Middle East
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