Tag Archives: advertising
Fighting a virus called greed
BY CHARLES VAN DER LEEUW In order to put up with growing unrest in the advertising world concerning oversized budget-swallowers, more and more medium-sized agencies have joined forces in order to save professional integrity, while still offering clients the opportunity … Continue reading
Posted in History
Tagged 1988, advertising, advertising business, agencies, Coca-Cola, CONFRAD, Edouard Bouchard, Erwin Guerrovich, GIAA, Heinz Tomato Ketchup, IMPA-group, Intermarkets, Middle East
Leave a comment
Intermarkets moving towards fabulous expansion
Haress Chehab, creative director at Intermarkets, discussed with Arab Ad in Dubai his background, his special affection for advertising and the challenges of his career in the following interview: AA: Haress Chehab, could you tell us something about your background? … Continue reading
