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Tag Archives: 1993
INTERMARKETS
All around the industry, the climate was towards glorious optimism as 1993 started. Forecasts were constantly referring to a minimum growth of 35% of the Lebanese advertising volume, within a context of further internal peace consolidation and economic growth. It … Continue reading
Saudia selects Intermarkets for fresh international advertising campaign
Saudia, Saudi Arabian Airlines is about to launch its new international advertising campaign, the first major creative brief for its agency Intermarkets since winning the account in April ’92. Abdullah al Jehani, Saudia’s general manager, sales promotion & development, said: … Continue reading
Guerrovich: Media mess will solve itself
When Arab Ad met Erwin Guerrovich of Intermarkets for a wide-ranging interview the other day, he had to borrow an office for the meeting. It wasn’t hard to guess the reason why. In its present premises, Intermarkets is bursting at … Continue reading