In February 20th, 1998, Gaby Brenas died, aged 82. With this passing away, it is a chapter of the heroic days of M.E. Marketing & Advertising Services, then Intermarkets, that has come to a close.
Among the early pioneers of advertising in Lebanon, just after the end of World War II, co-editor of the specialised cinema weekly, Cine d’Orient, organiser of the first commercial exhibitions in Lebanon together with the late Darwiche Massoud and Gaston Chikhani; Gaby Brenas has during half a century, been closely associated to the development of advertising in Lebanon.
He joined in 1961 what was later to become Intermarkets, as Creative Director, becoming in 1974, Managing Director of Intermarkets Lebanon. During the troubled times from 1975, he actively contributed to the development of the regional creative services of Intermarkets, while ensuring that Intermarkets Lebanon never closed, despite the offices destruction—situated then, on the ill-remembered demarcation line.
Gaby Brenas retired from active duty at 68. He retained a board consultancy in Intermarkets and till the very last days, a keen interest in the Lebanese advertising industry.
Gaby will be fondly remembered by all his friends in advertising and beyond.
Originally published in ArabAd, April 1998