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INTERMARKETS
All around the industry, the climate was towards glorious optimism as 1993 started. Forecasts were constantly referring to a minimum growth of 35% of the Lebanese advertising volume, within a context of further internal peace consolidation and economic growth. It … Continue reading
A blessing in disguise
BY ERWIN GUERROVICH In every setback, there are the roots of bigger and better opportunities. It is important, however, to put the Gulf economic setback in its proper perspective. The real size of it has nothing to compare with the … Continue reading
Intermarkets moving towards fabulous expansion
Haress Chehab, creative director at Intermarkets, discussed with Arab Ad in Dubai his background, his special affection for advertising and the challenges of his career in the following interview: AA: Haress Chehab, could you tell us something about your background? … Continue reading