Tag Archives: MEMAS
De MEMAS à Intermarkets Advertising par Yan GUERROVICH
Cet article est le premier d’une série retraçant l’Histoire de INTERMARKETS ADVERTISING, et de comment Erwin GUERROVICH fut le précurseur de la publicité dans le Moyen Orient. J’ai, en faisant digitaliser toutes les archives de mon feu père, trouvé des … Continue reading
Posted in Historical documents
Tagged Beyrouth, Conseil d’Administration, Erwin Guerrovich, Georges Fattal, histoire de INTERMARKETS, INTERMARKETS GROUP, Joseph GHOUSSOUB, Liban, MEMAS, Mid-East Marketing, Mid-East Marketing and Advertising Serives, Moyen-Orient, Paul Tannous, Talal MAKDESSI
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Intermarkets: A story of pioneers and success
Although Intermarkets started on 1st January 1971, its history goes back to 1961. In that year, two agencies were created. MEMAS (Mid-East Marketing & Advertising Services), and HIMA (Hanna Marketing & Advertising); that later merged to for Intermarkets in 1971. … Continue reading
Posted in Intermarkets Advertising
Tagged Bahrain, Cairo, development of advertising in Lebanon, Dubai, Erwin Guerrovich, HIMA, Intermarkets, Intermarkets development, Intermarkets network, Jordan, Kuwait, MEMAS, Middle East advertising, Mounir Takchi, Raymond Hanna, Samir Fares, Saudi Arabia, Yemen
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