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	<title>Tribute to Erwin Guerrovich (1936-2001) Blog &#187; Middle East</title>
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	<link>http://blog.tribute-to-erwin-guerrovich.org</link>
	<description>How did Erwin Guerrovich develop advertising in the Middle East and created Intermarkets advertising</description>
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		<item>
		<title>Joseph Ghossoub</title>
		<link>http://blog.tribute-to-erwin-guerrovich.org/2014/05/joseph-ghossoub/</link>
		<comments>http://blog.tribute-to-erwin-guerrovich.org/2014/05/joseph-ghossoub/#comments</comments>
		<pubDate>Thu, 01 May 2014 15:17:57 +0000</pubDate>
		<dc:creator>Sintia</dc:creator>
				<category><![CDATA[IAA]]></category>
		<category><![CDATA[Advertising Personality of the Year]]></category>
		<category><![CDATA[Arabian Business magazine]]></category>
		<category><![CDATA[Dubai Media Incorporation]]></category>
		<category><![CDATA[Joseph Ghossoub]]></category>
		<category><![CDATA[Lebanese Business Council]]></category>
		<category><![CDATA[MENACOM]]></category>
		<category><![CDATA[Middle East]]></category>
		<category><![CDATA[UAE President]]></category>

		<guid isPermaLink="false">http://blog.tribute-to-erwin-guerrovich.org/?p=685</guid>
		<description><![CDATA[Worldwide President (2006-2008) UAE President (1995-2001)  Joseph Ghossoub is today Chairman and CEO of MENA Communications Group (MENACOM) parent company of the Team/Y&#38;R, Intermarkets and Classic Partnership advertising agencies, public relations consultancies ASDA’A Burson-Marsteller, Polaris and Raee, media buying firms &#8230; <a href="http://blog.tribute-to-erwin-guerrovich.org/2014/05/joseph-ghossoub/">Continue reading <span class="meta-nav">></span></a>]]></description>
		<wfw:commentRss>http://blog.tribute-to-erwin-guerrovich.org/2014/05/joseph-ghossoub/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WPP acquires majority stake in leading Middle East venture</title>
		<link>http://blog.tribute-to-erwin-guerrovich.org/2012/12/wpp-acquires-majority-stake-in-leading-middle-east-venture/</link>
		<comments>http://blog.tribute-to-erwin-guerrovich.org/2012/12/wpp-acquires-majority-stake-in-leading-middle-east-venture/#comments</comments>
		<pubDate>Wed, 26 Dec 2012 15:20:01 +0000</pubDate>
		<dc:creator>Anna Congedo</dc:creator>
				<category><![CDATA[Intermarkets Advertising]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[Joseph Ghossoub]]></category>
		<category><![CDATA[Lebanon]]></category>
		<category><![CDATA[Middle East]]></category>
		<category><![CDATA[Talal Al Makdessi]]></category>
		<category><![CDATA[Team Y&R Holdings]]></category>
		<category><![CDATA[Team Young and Rubicam]]></category>
		<category><![CDATA[WPP]]></category>

		<guid isPermaLink="false">http://blog.tribute-to-erwin-guerrovich.org/?p=595</guid>
		<description><![CDATA[WPP announces that it has acquired a majority stake in Team Y&#38;R Holdings, the region&#8217;s largest diversified communications conglomerate, founded by Talal Makdessi (ArabAd  Man of the Year 2007), established in 1997 and in which WPP has held a minority &#8230; <a href="http://blog.tribute-to-erwin-guerrovich.org/2012/12/wpp-acquires-majority-stake-in-leading-middle-east-venture/">Continue reading <span class="meta-nav">></span></a>]]></description>
		<wfw:commentRss>http://blog.tribute-to-erwin-guerrovich.org/2012/12/wpp-acquires-majority-stake-in-leading-middle-east-venture/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IAA hosts debate on audio-visual law</title>
		<link>http://blog.tribute-to-erwin-guerrovich.org/2011/11/iaa-hosts-debate-on-audio-visual-law/</link>
		<comments>http://blog.tribute-to-erwin-guerrovich.org/2011/11/iaa-hosts-debate-on-audio-visual-law/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 12:00:51 +0000</pubDate>
		<dc:creator>Anna Congedo</dc:creator>
				<category><![CDATA[IAA]]></category>
		<category><![CDATA[audio-visual law]]></category>
		<category><![CDATA[Beirut Riviera Hotel]]></category>
		<category><![CDATA[IAA Lebanese Chapter]]></category>
		<category><![CDATA[Lebanon]]></category>
		<category><![CDATA[Middle East]]></category>

		<guid isPermaLink="false">http://blog.tribute-to-erwin-guerrovich.org/?p=530</guid>
		<description><![CDATA[The Lebanese Chapter of the IAA has been host late last month to a luncheon at the Beirut Riviera Hotel during which MP Joseph Moghaizel dwelt in detail on the introduction of the new audio-visual law. The luncheon which was &#8230; <a href="http://blog.tribute-to-erwin-guerrovich.org/2011/11/iaa-hosts-debate-on-audio-visual-law/">Continue reading <span class="meta-nav">></span></a>]]></description>
		<wfw:commentRss>http://blog.tribute-to-erwin-guerrovich.org/2011/11/iaa-hosts-debate-on-audio-visual-law/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Intermarkets training workshop</title>
		<link>http://blog.tribute-to-erwin-guerrovich.org/2011/07/intermarkets-training-workshop/</link>
		<comments>http://blog.tribute-to-erwin-guerrovich.org/2011/07/intermarkets-training-workshop/#comments</comments>
		<pubDate>Mon, 04 Jul 2011 08:41:56 +0000</pubDate>
		<dc:creator>Anna Congedo</dc:creator>
				<category><![CDATA[Intermarkets Advertising]]></category>
		<category><![CDATA[1987]]></category>
		<category><![CDATA[advertising agency network]]></category>
		<category><![CDATA[Bahrain]]></category>
		<category><![CDATA[Intermarkets]]></category>
		<category><![CDATA[Jordan]]></category>
		<category><![CDATA[Kuwait]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Middle East]]></category>
		<category><![CDATA[Saudi Arabia]]></category>
		<category><![CDATA[training workshop]]></category>
		<category><![CDATA[UAE]]></category>

		<guid isPermaLink="false">http://blog.tribute-to-erwin-guerrovich.org/?p=377</guid>
		<description><![CDATA[Intermarkets, the Middle East leading advertising agency network, held an advanced training workshop for some of its Client Servicing executives, at the Dubai Ramada Hotel. Delegates from Intermarkets&#8217; offices in Saudi Arabia, Kuwait, UAE, Bahrain, Jordan and London participated in &#8230; <a href="http://blog.tribute-to-erwin-guerrovich.org/2011/07/intermarkets-training-workshop/">Continue reading <span class="meta-nav">></span></a>]]></description>
		<wfw:commentRss>http://blog.tribute-to-erwin-guerrovich.org/2011/07/intermarkets-training-workshop/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Erwin Guerrovich of Intermarkets: You reap what you sow!</title>
		<link>http://blog.tribute-to-erwin-guerrovich.org/2011/06/erwin-guerrovich-of-intermarkets-you-reap-what-you-sow/</link>
		<comments>http://blog.tribute-to-erwin-guerrovich.org/2011/06/erwin-guerrovich-of-intermarkets-you-reap-what-you-sow/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 08:36:03 +0000</pubDate>
		<dc:creator>Anna Congedo</dc:creator>
				<category><![CDATA[Intermarkets Advertising]]></category>
		<category><![CDATA[1997]]></category>
		<category><![CDATA[advertising agencies]]></category>
		<category><![CDATA[Erwin Guerrovich]]></category>
		<category><![CDATA[Gemini]]></category>
		<category><![CDATA[Kuwait]]></category>
		<category><![CDATA[Lebanon]]></category>
		<category><![CDATA[Middle East]]></category>
		<category><![CDATA[Pan-Arab advertising]]></category>
		<category><![CDATA[Raymond Hanna]]></category>
		<category><![CDATA[Tilda Ghosn]]></category>
		<category><![CDATA[Trust Advertising]]></category>

		<guid isPermaLink="false">http://blog.tribute-to-erwin-guerrovich.org/?p=365</guid>
		<description><![CDATA[By Dania Y. Baayoun Sitting squarely among the top players in Pan-Arab advertising, Intermarkets has achieved enviable success and has become a veritable school of thought in the business. Looking at the industry from a fresh perspective, devising long-term plans, &#8230; <a href="http://blog.tribute-to-erwin-guerrovich.org/2011/06/erwin-guerrovich-of-intermarkets-you-reap-what-you-sow/">Continue reading <span class="meta-nav">></span></a>]]></description>
		<wfw:commentRss>http://blog.tribute-to-erwin-guerrovich.org/2011/06/erwin-guerrovich-of-intermarkets-you-reap-what-you-sow/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Saudi Arabian airlines awards the globe to Intermarkets</title>
		<link>http://blog.tribute-to-erwin-guerrovich.org/2011/06/saudi-arabian-airlines-awards-the-globe-to-intermarkets/</link>
		<comments>http://blog.tribute-to-erwin-guerrovich.org/2011/06/saudi-arabian-airlines-awards-the-globe-to-intermarkets/#comments</comments>
		<pubDate>Fri, 03 Jun 2011 14:17:58 +0000</pubDate>
		<dc:creator>Anna Congedo</dc:creator>
				<category><![CDATA[Intermarkets Advertising]]></category>
		<category><![CDATA[1998]]></category>
		<category><![CDATA[Ailamiah/lntermarkets Public Relations]]></category>
		<category><![CDATA[Burson-Marsteller]]></category>
		<category><![CDATA[Chairman and CEO of the Intermarkets Group]]></category>
		<category><![CDATA[Erwin Guerrovich]]></category>
		<category><![CDATA[Middle East]]></category>
		<category><![CDATA[Saudi Arabian Airlines]]></category>
		<category><![CDATA[TBWA]]></category>
		<category><![CDATA[worldwide marketing communications]]></category>

		<guid isPermaLink="false">http://blog.tribute-to-erwin-guerrovich.org/?p=327</guid>
		<description><![CDATA[After an exhaustive review which included presentations from six of the most qualified advertising agencies in the Kingdom of Saudi Arabia, Saudi Arabian Airlines re-appointed Intermarkets Advertising to handle its worldwide marketing communications account in partnership with its international associates &#8230; <a href="http://blog.tribute-to-erwin-guerrovich.org/2011/06/saudi-arabian-airlines-awards-the-globe-to-intermarkets/">Continue reading <span class="meta-nav">></span></a>]]></description>
		<wfw:commentRss>http://blog.tribute-to-erwin-guerrovich.org/2011/06/saudi-arabian-airlines-awards-the-globe-to-intermarkets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Intermarkets UAE launches Damac&#8217;s &#8220;Yum Yum Corner&#8221;</title>
		<link>http://blog.tribute-to-erwin-guerrovich.org/2011/05/intermarkets-uae-launches-damacs-yum-yum-corner/</link>
		<comments>http://blog.tribute-to-erwin-guerrovich.org/2011/05/intermarkets-uae-launches-damacs-yum-yum-corner/#comments</comments>
		<pubDate>Tue, 24 May 2011 13:31:07 +0000</pubDate>
		<dc:creator>Anna Congedo</dc:creator>
				<category><![CDATA[Intermarkets Advertising]]></category>
		<category><![CDATA[DAMAC]]></category>
		<category><![CDATA[Intermarkets-UAE]]></category>
		<category><![CDATA[Lebanese fast food]]></category>
		<category><![CDATA[Middle East]]></category>
		<category><![CDATA[Pizza Inn]]></category>
		<category><![CDATA[Popeyes]]></category>
		<category><![CDATA[Taco Time]]></category>

		<guid isPermaLink="false">http://blog.tribute-to-erwin-guerrovich.org/?p=294</guid>
		<description><![CDATA[DUBAI &#8211; Intermarkets UAE have been appointed by DAMAC, one of the leading catering companies in the Gulf to launch the first food-court to be opened in the Middle East, at Al Ghurair Centre in Dubai. &#8220;Yum Yum Corner&#8221; as &#8230; <a href="http://blog.tribute-to-erwin-guerrovich.org/2011/05/intermarkets-uae-launches-damacs-yum-yum-corner/">Continue reading <span class="meta-nav">></span></a>]]></description>
		<wfw:commentRss>http://blog.tribute-to-erwin-guerrovich.org/2011/05/intermarkets-uae-launches-damacs-yum-yum-corner/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Intermarkets wins new contracts, sets up &#8220;Intermarketing&#8221;</title>
		<link>http://blog.tribute-to-erwin-guerrovich.org/2011/05/intermarkets-wins-new-contracts-sets-up-intermarketing/</link>
		<comments>http://blog.tribute-to-erwin-guerrovich.org/2011/05/intermarkets-wins-new-contracts-sets-up-intermarketing/#comments</comments>
		<pubDate>Sun, 15 May 2011 06:30:10 +0000</pubDate>
		<dc:creator>Anna Congedo</dc:creator>
				<category><![CDATA[Intermarkets Advertising]]></category>
		<category><![CDATA[1988]]></category>
		<category><![CDATA[Erwin Guerrovich]]></category>
		<category><![CDATA[Intermarketing]]></category>
		<category><![CDATA[Intermarkets]]></category>
		<category><![CDATA[Intermarkets Kuwait]]></category>
		<category><![CDATA[Middle East]]></category>
		<category><![CDATA[Raymond Hanna]]></category>

		<guid isPermaLink="false">http://blog.tribute-to-erwin-guerrovich.org/?p=226</guid>
		<description><![CDATA[BEIRUT &#8211; Intermarkets is moving aggressively ahead and its dynamic director, Erwin Guerrovich, is leading the way. Recently Guerrovich gave a lecture to an audience of Lebanese industrialists on the theme of export opportunities to the Middle East. During the &#8230; <a href="http://blog.tribute-to-erwin-guerrovich.org/2011/05/intermarkets-wins-new-contracts-sets-up-intermarketing/">Continue reading <span class="meta-nav">></span></a>]]></description>
		<wfw:commentRss>http://blog.tribute-to-erwin-guerrovich.org/2011/05/intermarkets-wins-new-contracts-sets-up-intermarketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Fighting a virus called greed</title>
		<link>http://blog.tribute-to-erwin-guerrovich.org/2011/05/fighting-a-virus-called-greed/</link>
		<comments>http://blog.tribute-to-erwin-guerrovich.org/2011/05/fighting-a-virus-called-greed/#comments</comments>
		<pubDate>Sat, 14 May 2011 08:00:45 +0000</pubDate>
		<dc:creator>Anna Congedo</dc:creator>
				<category><![CDATA[History]]></category>
		<category><![CDATA[1988]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising business]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[CONFRAD]]></category>
		<category><![CDATA[Edouard Bouchard]]></category>
		<category><![CDATA[Erwin Guerrovich]]></category>
		<category><![CDATA[GIAA]]></category>
		<category><![CDATA[Heinz Tomato Ketchup]]></category>
		<category><![CDATA[IMPA-group]]></category>
		<category><![CDATA[Intermarkets]]></category>
		<category><![CDATA[Middle East]]></category>

		<guid isPermaLink="false">http://blog.tribute-to-erwin-guerrovich.org/?p=230</guid>
		<description><![CDATA[BY CHARLES VAN DER LEEUW In order to put up with growing unrest in the advertising world concerning oversized budget-swallowers, more and more medium-sized agencies have joined forces in order to save professional integrity, while still offering clients the opportunity &#8230; <a href="http://blog.tribute-to-erwin-guerrovich.org/2011/05/fighting-a-virus-called-greed/">Continue reading <span class="meta-nav">></span></a>]]></description>
		<wfw:commentRss>http://blog.tribute-to-erwin-guerrovich.org/2011/05/fighting-a-virus-called-greed/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Rothmans International selects Intermarkets, retains Publi-Graphics for PR</title>
		<link>http://blog.tribute-to-erwin-guerrovich.org/2011/05/rothmans-international-selects-intermarkets-retains-publi-graphics-for-pr/</link>
		<comments>http://blog.tribute-to-erwin-guerrovich.org/2011/05/rothmans-international-selects-intermarkets-retains-publi-graphics-for-pr/#comments</comments>
		<pubDate>Thu, 05 May 2011 13:07:15 +0000</pubDate>
		<dc:creator>Anna Congedo</dc:creator>
				<category><![CDATA[Intermarkets Advertising]]></category>
		<category><![CDATA[1995]]></category>
		<category><![CDATA[Formula One motor racing]]></category>
		<category><![CDATA[Intermarkets]]></category>
		<category><![CDATA[Middle East]]></category>
		<category><![CDATA[Pall Mall]]></category>
		<category><![CDATA[Publi-Graphics]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Rothmans]]></category>
		<category><![CDATA[TBWA]]></category>
		<category><![CDATA[tobacco giant]]></category>

		<guid isPermaLink="false">http://blog.tribute-to-erwin-guerrovich.org/?p=170</guid>
		<description><![CDATA[Following a review, Rothmans of Pall Mall (International) Limited confirmed that part of its regional account will move to Intermarkets, the associate company of Rothmans&#8217; UK agency TBWA. However, the tobacco giant will also maintain close links with Publi-Graphics with &#8230; <a href="http://blog.tribute-to-erwin-guerrovich.org/2011/05/rothmans-international-selects-intermarkets-retains-publi-graphics-for-pr/">Continue reading <span class="meta-nav">></span></a>]]></description>
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		<slash:comments>0</slash:comments>
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