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	<title>Tribute to Erwin Guerrovich (1936-2001) Blog &#187; 1993</title>
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	<link>http://blog.tribute-to-erwin-guerrovich.org</link>
	<description>How did Erwin Guerrovich develop advertising in the Middle East and created Intermarkets advertising</description>
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		<title>Intermarkets Jerusalem obtains Coca Cola budget</title>
		<link>http://blog.tribute-to-erwin-guerrovich.org/2011/08/intermarkets-jerusalem-obtains-coca-cola-budget/</link>
		<comments>http://blog.tribute-to-erwin-guerrovich.org/2011/08/intermarkets-jerusalem-obtains-coca-cola-budget/#comments</comments>
		<pubDate>Thu, 11 Aug 2011 07:00:57 +0000</pubDate>
		<dc:creator>Anna Congedo</dc:creator>
				<category><![CDATA[Intermarkets Advertising]]></category>
		<category><![CDATA[1993]]></category>
		<category><![CDATA[ad agency Jerusalem]]></category>
		<category><![CDATA[Coca Cola advertising campaign 1993]]></category>
		<category><![CDATA[Coca Cola advertising campaign Jordan]]></category>
		<category><![CDATA[Coca Cola International brands]]></category>
		<category><![CDATA[Diet Coca Cola ad]]></category>
		<category><![CDATA[Intermarkets ad agency]]></category>
		<category><![CDATA[Intermarkets Jerusalem agency]]></category>

		<guid isPermaLink="false">http://blog.tribute-to-erwin-guerrovich.org/?p=417</guid>
		<description><![CDATA[COCA COLA International has appointed Intermarkets Jerusalem as its advertising agency in Jordan, a new market for the American soft drink. &#8220;The agreement came as a result of negotiations between the two parties concerned,&#8221; said Bassem Dajani, general manager of &#8230; <a href="http://blog.tribute-to-erwin-guerrovich.org/2011/08/intermarkets-jerusalem-obtains-coca-cola-budget/">Continue reading <span class="meta-nav">></span></a>]]></description>
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		<title>INTERMARKETS</title>
		<link>http://blog.tribute-to-erwin-guerrovich.org/2011/04/intermarkets/</link>
		<comments>http://blog.tribute-to-erwin-guerrovich.org/2011/04/intermarkets/#comments</comments>
		<pubDate>Wed, 27 Apr 2011 06:43:27 +0000</pubDate>
		<dc:creator>Anna Congedo</dc:creator>
				<category><![CDATA[Intermarkets Advertising]]></category>
		<category><![CDATA[1993]]></category>
		<category><![CDATA[advertising agency]]></category>
		<category><![CDATA[advertising expenditure]]></category>
		<category><![CDATA[Intermarkets]]></category>
		<category><![CDATA[Lebanese advertising]]></category>
		<category><![CDATA[Lebanon]]></category>
		<category><![CDATA[Saudia Airlines campaign]]></category>

		<guid isPermaLink="false">http://blog.tribute-to-erwin-guerrovich.org/?p=168</guid>
		<description><![CDATA[All around the industry, the climate was towards glorious optimism as 1993 started. Forecasts were constantly referring to a minimum growth of 35% of the Lebanese advertising volume, within a context of further internal peace consolidation and economic growth. It &#8230; <a href="http://blog.tribute-to-erwin-guerrovich.org/2011/04/intermarkets/">Continue reading <span class="meta-nav">></span></a>]]></description>
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		<title>Saudia selects Intermarkets for fresh international advertising campaign</title>
		<link>http://blog.tribute-to-erwin-guerrovich.org/2011/04/saudia-selects-intermarkets-for-fresh-international-advertising-campaign/</link>
		<comments>http://blog.tribute-to-erwin-guerrovich.org/2011/04/saudia-selects-intermarkets-for-fresh-international-advertising-campaign/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 17:00:50 +0000</pubDate>
		<dc:creator>Anna Congedo</dc:creator>
				<category><![CDATA[Intermarkets Advertising]]></category>
		<category><![CDATA[1993]]></category>
		<category><![CDATA[advertisement in Arabic media]]></category>
		<category><![CDATA[Intermarkets advertising campaign]]></category>
		<category><![CDATA[Intermarkets in Saudi Arabia]]></category>
		<category><![CDATA[Saudi Arabian Airlines]]></category>
		<category><![CDATA[Saudi national channel]]></category>

		<guid isPermaLink="false">http://blog.tribute-to-erwin-guerrovich.org/?p=147</guid>
		<description><![CDATA[Saudia, Saudi Arabian Airlines is about to launch its new international advertising campaign, the first major creative brief for its agency Intermarkets since winning the account in April &#8217;92. Abdullah al Jehani, Saudia&#8217;s general manager, sales promotion &#38; development, said: &#8230; <a href="http://blog.tribute-to-erwin-guerrovich.org/2011/04/saudia-selects-intermarkets-for-fresh-international-advertising-campaign/">Continue reading <span class="meta-nav">></span></a>]]></description>
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		<title>Guerrovich: Media mess will solve itself</title>
		<link>http://blog.tribute-to-erwin-guerrovich.org/2011/04/guerrovich-media-mess-will-solve-itself/</link>
		<comments>http://blog.tribute-to-erwin-guerrovich.org/2011/04/guerrovich-media-mess-will-solve-itself/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 12:09:14 +0000</pubDate>
		<dc:creator>Anna Congedo</dc:creator>
				<category><![CDATA[Intermarkets Advertising]]></category>
		<category><![CDATA[1993]]></category>
		<category><![CDATA[business climate Lebanon]]></category>
		<category><![CDATA[Erwin Guerrovich]]></category>
		<category><![CDATA[Intermarkets advertising agency]]></category>
		<category><![CDATA[Intermarkets Beirut]]></category>
		<category><![CDATA[Intermarkets office in Damascus]]></category>

		<guid isPermaLink="false">http://blog.tribute-to-erwin-guerrovich.org/?p=136</guid>
		<description><![CDATA[When Arab Ad met Erwin Guerrovich of Intermarkets for a wide-ranging interview the other day, he had to borrow an office for the meeting. It wasn&#8217;t hard to guess the reason why. In its present premises, Intermarkets is bursting at &#8230; <a href="http://blog.tribute-to-erwin-guerrovich.org/2011/04/guerrovich-media-mess-will-solve-itself/">Continue reading <span class="meta-nav">></span></a>]]></description>
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